Bruno Mars' Super Bowl Halftime Show Attracts Record Audience of 115.3 Million
Bruno Mars and the Red Hot Chili Peppers' performance on Sunday night attracted the largest audience in the history of the Super Bowl, attracting 115.3 million viewers, Fox announced Monday, citing Nielsen data. That figure surpasses the prior record of 114 million set by Madonna two years ago and the 110.8 million who tuned in to see Beyonce last year.
Mars sang "Give it Away" with the Peppers, executed James Brown dance moves and Police riffs and closed with his hit ballad "Just the Way You Are" at halftime of a blowout won by the Seattle Seahawks, 43-8. The game had an average viewing audience of 111.5 million viewers, the largest in history. The final number was significantly higher than than 98.88 million viewers reported in the overnight ratings from Nielsen that measure the top 56 markets. It initially appeared Super Bowl XLVIII would be the fifth most-watched in history.
The one musician who may well have received the most exposure for new music is Prince, who guest-starred on "New Girl" immediately after the game. The episode, watched by nearly 26 million viewers, included a performance of his new song "PretzelBodyLogic."
Bruno Mars is set to return to the top 10 of the Billboard 200 albums chart, thanks to his Super Bowl halftime performance on Sunday, Feb. 2. According to estimates from industry sources, the entertainer's latest album, "Unorthodox Jukebox," sold perhaps 40,000 copies in the week ending Feb. 2. That would represent a 164% gain compared to the previous week, when it sold 15,000, according to Nielsen SoundScan.
The album's official sales figures, as tabulated by SoundScan, will be released on Wednesday, Feb. 5 (the same day as when the new Billboard 200 chart's top 10 will be unveiled). If "Unorthodox" returns to the top 10 with 40,000, it will mark the album's first visit to the top 10 since the Billboard 200 chart dated Sept. 14, 2013, and its best sales week since March of 2013.
Last year, Beyonce headlined the Super Bowl halftime show (110.8 million), where she was briefly joined by her Destiny's Child group members Kelly Rowland and Michelle Williams. Unlike Mars, Beyonce didn't have a current album riding high on the charts at the time.
In the week ending February 3, 2013, Beyonce saw her most recent album, 2011's "4," re-enter the Billboard 200 at No. 100 with 4,000 sold (up 123%). The following week -- after a full week of sales impact was felt from the game -- the album climbed to No. 79 with 6,000 (up 59%).
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Grammy Awards Rock Charts
Now that a full week has passed since the Grammy Awards, the Billboard charts are properly rocked by the show and its many winners and performers. (The latest Nielsen SoundScan sales tracking week ended on February 2. It captures the first seven days after the Grammys, which aired on CBS on January 26.)
The top selling album related to the Grammys is the "2014 Grammy Nominees" compilation set, which holds at No. 2 for a second week, selling 87,000 (though it's up by 47%). The No. 1 album this week is, again, the soundtrack to Disney's "Frozen," with 94,000 (up less than 1%).
Last week, some industry forecasters suggested that the "Grammy" album had a shot at hitting No. 1 -- and thus marking the first No. 1 in the long-running series' history. However, the sales of the "Grammy" set started to slow as last weekend approached -- and as we got farther away from the Awards ceremony itself.
Notably, this year is the first time since 2009 that, in the week after the Grammy Awards, there is no album that sold more than 100,000 copies. In 2009, in the week after the show, Taylor Swift's "Fearless" was the top selling album, with 92,000 sold (up 44%). At No. 2 that week was Robert Plant and Alison Krauss' new winner for album of the year, "Raising Sand," with 77,000 (up 715%).
Back on this week's chart, a full seven out of the top 10 albums are directly impacted by the Grammy Awards. After the "2014 Grammy Nominees" album at No. 2, the titles at Nos. 3, 5 and 7-10 all bask in the glow of Grammy. In the top 40 of the chart, there are 13 albums that see Grammy-related gains.
Lorde, who won two Grammy awards (both of which were presented on the broadcast) and performed on the show, sees her "Pure Heroine" album jump from No. 5 to No. 3 with 68,000 (up 86%).
Beyonce, who opened the Grammy Awards with the single "Drunk In Love," is pushed back a position to No. 5, with 48,000 (up less than 1%). Bruno Mars -- who won the best pop vocal album award for his second release, "Unorthodox Jukebox" -- flies 18-7 with that album (42,000; up 180%).
Of course, Mars also played the Super Bowl halftime show on February 2 (the final day of the most recent tracking week), so he profits from that exposure as well. His Super Bowl show was the most-watched halftime performance ever, with an audience of 115.3 million U.S. TV viewers, according to Nielsen. Outside the top 10, Mars' first album, "Doo-Wops & Hooligans," zooms from No. 82 to No. 19 with 16,000 and a 303% gain.
Both albums rise in the wake of less than one full day of impact from the Super Bowl -- as the new tracking week finished on the same night as the game. Mars' sales could increase further next week, after a full seven days of sales are generated after the big game.
At No. 8 on the Billboard 200, Imagine Dragons' "Night Visions" rises 11-8 with 39,000 (up 65%). The band had the good fortune of performing on both the Grammy Awards and on NBC's "Saturday Night Live" (February 1) within the same week. Both appearances rock their chart placing this week, as "Night Visions" logs its best sales week outside of the Christmas shopping season since last March.
Katy Perry and Daft Punk -- who both also played the Grammy Awards -- round out the top 10 at Nos. 9 and 10, with "PRISM" and "Random Access Memories," respectively.
Perry performed her current hit "Dark Horse" on the Grammy show, and was nominated for multiple awards. "PRISM" is steady at No. 9 with a little more than 30,000 (up 22%). As for Daft Punk, the duo's album of the year winner rises 39-10 with 30,000 (up 300%). Daft Punk also performed on the show, singing record of the year winner "Get Lucky" with Pharrell and Nile Rodgers. This is the first visit to the top 10 for "Random Access Memories"since last July. It's also the former No. 1 album's best sales week since that same month, when it was in its sixth week on the chart and sold 31,000.
Outside of the top 10, Macklemore & Ryan Lewis -- who won multiple trophies and performed on the show -- rises 14-11 with "The Heist." The set, which also won the best rap album award, sold 29,000 for the week -- up 62%.
Kacey Musgraves, the winner of the best country album award for "Same Trailer Different Park," sees that album fly 28-12 with 27,000 (up 177%). Musgraves also performed the set's single "Follow Your Arrow" on the show. On the Country Albums chart, "Same Trailer" returns to No. 1 for the first time since its debut atop the list on the chart dated April 6, 2013. The album's 27,000 sales week is also its second-biggest frame, after its debut of 43,000.
Lorde and Musgraves also gain thanks in part to sale pricing at both Amazon MP3 and Google Play, where their albums were marked down to $1.99 for a short time last week. Notable re-entries on the Billboard 200 this week include Stevie Wonder's "Songs in the Key of Life" and Madonna's "The Immaculate Collection."
25-time Grammy winner Wonder joined Daft Punk for a medley of songs on the show, which included the "Songs" cut "Another Star." The album returns to the list for the first time in more than 30 years, re-entering at No. 99 with 4,000 sold (up 1,037%). It's the set's best sales week since Christmas of 1999.
As for Madonna, the diva assisted Macklemore & Ryan Lewis in their "Same Love" Grammy performance, by singing a few lines of her No. 1 Billboard Hot 100 hit "Open Your Heart." The song, first released in 1986 on the "True Blue" album, is also featured on Madonna's first greatest hits album, "The Immaculate Collection." The latter re-enters the Billboard 200 chart for the first time since 1993, as it returns at No. 153 with 3,000 (up 494%). It's the best sales frame for "Immaculate" since July of 2008.
Both Wonder and Madonna's albums also profit from a limited-time sale price in the Google Play store last week, where each title was briefly marked down to 99-cents for select consumers.
On the Digital Songs chart, eight of the top 20 songs were performed on the Grammys and see sales gains. Katy Perry's "Dark Horse" leads the list, with 373,000 (up 27%), while Imagine Dragons' "Radioactive" flies 29-4 with 208,000 (up 239%).
The band performed a remixed version of song on both the Grammys and NBC's "Saturday Night Live," and was joined by Kendrick Lamar for both performances. Said remixed track was released to retailers the day after the Grammy Awards, and its sales account for 73% of "Radioactive's" total sum this week. Overall, this is the third-largest sales week for the song, which peaked in popularity last summer.
Beyonce's "Drunk In Love," featuring Jay Z, nets its best week yet, as it flies 18-7 with 151,000 (up 94%). As mentioned earlier, "Drunk In Love" opened the Grammy Awards. Lorde's "Royals," which she performed on the Grammy Awards, returns to the top 10 (13-10) with 137,000 (up 33%).
Outside the top 10, John Legend's "All Of Me" rises 15-11 (131,000; up 53%) and Daft Punk's "Get Lucky" jumps 36-15 (112,000; up 122%). Hunter Hayes' "Invisible," which he premiered on the show, debuts at No. 17 with 92,000 (up 164% in its second week on sale). Sara Bareilles' "Brave" ascends 20-18 with 87,000 (up 14%).
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Jason Derulo's 'Talk Dirty' Cleans Up
After spinning tales of earnest romance on his previous two singles, Jason Derulo ditches the nice-guy act on "Talk Dirty" — and the result is the fourth top 10 single of his career. The boisterous club track, which features a guest verse from 2 Chainz, rises 15-6 on this week's Billboard Hot 100, and has sold 598,000 downloads to date, according to Nielsen SoundScan.
"Talk Dirty" is the third top 40 hit from Derulo's 2013 EP "Tattoos" (Warner Bros.), following "The Other Side" (No. 18 peak on the Hot 100) and "Marry Me" (No. 26). The latter two tracks continued the cheerful, dance-pop formula that helped Derulo land huge hits with "In My Head" (No. 5 on the Hot 100), "Ridin' Solo" (No. 9) and "Whatcha Say," which spent a week at No. 1 in 2009. But "Talk Dirty" sounds unlike anything else in the 24-year-old's catalog, thanks in part to the bass-heavy, Balkan-influenced production of Ricky Reed, the mastermind behind quirky Epic Records act Wallpaper.
"I wanted to experiment, and Wallpaper. is all about experimentation," Derulo says. "Talk Dirty" was originally considered as a lead single for Tattoos, according to Derulo, but the singer didn't want the transition from 2011's sunny "Future History" to his new project to be so jarring. "I felt like 'The Other Side' was a better bridge from what I did in the past than 'Talk Dirty.'"
"Talk Dirty" caught on more quickly outside the United States: The single hit No. 1 on the Official U.K. Singles chart last September, spending two weeks at the summit months before the song was serviced to U.S. pop radio the week of Jan. 6. Derulo's label, Warner Bros. Records, has acknowledged the singer's sizable international following by focusing his recent road itineraries abroad, and releasing "Tattoos" as a full-length outside the States while presenting the project as a five-song EP stateside. "Trumpets," a new single from the international version of "Tattoos," is in the top 10 of the U.K. singles chart, but remains unavailable at U.S. retailers.
"Jason Derulo has this incredible international platform — he's a star all around the world," Warner Bros. Records VP of marketing Ayal Kleinman says. "Some territories moved at different speeds than [the States] and went with 'Talk Dirty' early. We were able to watch this song become a massive hit in the U.K., Australia, France and Germany, and it set us up really well to bring the record back home."
The single was also aided by some of Derulo's famous friends co-signing the song on YouTube. Last November, the members of One Direction filmed themselves dancing to the track during their "1D Day" live-stream, and the clip soon led to more pop artists — including Ariana Grande, Robin Thicke and Flo Rida — giving their viral takes on "Talk Dirty." A video compiling these singalongs, titled "Celebrities Talkin' Dirty," was teased with a 30-second trailer on Derulo's YouTube page in early January, and a full version of the clip will be released in the coming weeks.
Meanwhile, Warner Bros.' radio department is "wholly focused on delivering a big hit song for top 40 and rhythm," Warner Bros./Reprise senior VP of promotions Peter Gray says. The song moves 23-20 on this week's airplay-based Mainstream Top 40 chart, with a 46% leap in plays, according to Nielsen BDS. On Rhythmic, it rises 21-14, with a 38% bump. A version of "Talk Dirty" without 2 Chainz' verse will also likely be worked to adult top 40 radio.
According to Kleinman, Derulo is "putting the finishing touches" on a full-length U.S. version of "Tattoos," which will arrive in early April. The singer is currently promoting the single in between rehearsals for his international headlining tour, which begins Feb. 22 in Paris.
"I had to cancel my last tour, obviously," Derulo says, referring to a neck injury suffered in 2012 that kept him in a brace for seven months. "And this one is far bigger, with more music to perform."
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